Why nobody cares about your vibe-coded MVP?!

A year ago I sat down to vibe-code an MVP: a team of four, two weeks, launch, hustle MRR. The feed was full of guys assembling a SaaS in 48 hours and hitting $30K MRR a month later. Two weeks later we had a working product with onboarding. We even measured quality properly and beat the competitors.

And then: okay, the product exists. How does anyone find out it exists?

We had no plan for that, two weeks on the product, zero on how anyone would hear about it.

A couple of months later I stumbled onto Tyler Denk. He launched beehiiv, a newsletter platform, into a market already stuffed with Substack, Mailchimp, ConvertKit and twenty more. beehiiv wasn't better than any of them.

But from day one he wrote. Every week, a post about how he's building the company. How he fucked up prod (lol), what the metrics actually look like, why he fired a contractor, how much he burned on a feature that flopped. Two years, post after post, nothing went viral.

Then he decided to raise a round. A week later he had a signed term sheet. Not because the product beats Substack. Because thousands of people had watched him make decisions for two years and trusted him.

We had a product and no audience. Tyler had an audience and an average product. Distribution won.

P.S.

The MVP is still sitting there. The team says "let's launch it again". I say "first I'll write 50 posts".